100 Romanian Design Objects
”Celelalte Cuvinte” Record
Category: Graphic design and advertising
Production year: 1977
Illustration: Alexandru Andrieș
Produced at: ”Electrecord”, București
In 1932, Nathan Mischonzniki trades old machinery, from Germany to Bucharest. These old tools will be used for the making of ‘Electrecord’, a brand new vinyl record factory. Missing a private studio, the factory would copy records from abroad, while Romanian songs would be recorded in Germany, at ‘Kristall’. The 70’s are known for better quality records and the release of tens of thousands of copies compatible with mono pickups while the annual production reaches 6-7 million copies, during the 80’s. ‘Electrecord’ was practically ‘the soundtrack of Romania’, for decades.
To this day, „Celelalte Cuvinte” still performs songs from their first album, the famous ‘squared’ record. The record got its name after the first cover version, designed by Alexandru Andries, was rejected by the communist censorship as it was believed to be alluding to the massive demolition of buildings. Andrieș comes with a new graphic design idea, much more simple, giving it its name: “the record with squares”.
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Photo: discogs.com